ShoppingBlitz

Our aim here is to share all the latest updates and industry insights into shopper and retail marketing, as well as what's new in delivering the best communication between shoppers, retailers and brands.

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Glowing Success: How Unilever Indonesia and ORESA Revolutionized Product Launches with Glow & Lovely Body Wash

Discover how Unilever Indonesia and ORESA's innovative collaboration on Glow & Lovely Body Wash achieves 95% feedback success, enhancing visibility and consumer engagement across multiple platforms.

Sniff, Trust, Buy: K Natural White’s 'Jeju Lemon' In-Store Campaign Squeezes the Competition

Discover how PT Sayap Mas Utama’s (Wings Group’s) K Natural White leveraged ShopComm’s expertise to transform its position in the body wash market through an in-store campaign that combined physical sensory interactions and online user-generated content.

Brewing Success: Excelso’s Brand Activation with ShopComm

Discover how ShopComm brewed a successful in-store activation campaign for Excelso, achieving up to 113% sales target overachievement across Indonesia.

Shining Bright: How ShopComm Helped Rinso Establish Dominance in the Competitive Laundry Detergent Aisle

Rinso, one of Indonesia's most beloved laundry brands, faced a challenging competitive landscape with rivals intensifying marketing activities for their washing machine detergents. Rinso’s goal for us was clear: to dominate the 'matic' (automatic washing machine) detergent segment.

A Healthy Journey: How Flimty increased brand awareness, trials and sales of their new healthy Flimnoodle product with ShopComm

Flimty, the company behind Flimnoodle, wanted to promote its health advantages, aiming to position it as a better alternative to standard instant noodles. The main challenge for Flimty was changing people's usual choices.

The Power of Presence: Using In-Store Media to Drive Shopper Decisions in Indonesia

The Sensory Revolution: Reconnecting with Consumers Beyond Digital

How ShopComm Uses Technology to Better Serve Our Clients

At ShopComm, we are constantly striving for innovation. To meet clients' increasing demand for large-scale in-store advertising, brand activation and other retail solutions, our IT division has recently launched a monitoring application system to meet that demand.

Indonesia’s State of Retail in 2022

Sustainability at ShopComm

Sustainability is not just a buzzword at ShopComm. It is a concerted, continuous, company-wide effort to minimize our negative environmental impacts and pave the way for a more sustainable future.

Do People Still Go to The Stores?

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

Grab Shopper’s Attention Better with Sensorial Media

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

How to Make Your Marketing More Sustainable: Eco-Friendly In-Store Media

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

3 Things You Should Do with Your Advertising Strategy

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.

ShopComm Supports 34th Anniversary of Special Olympics Indonesia, Championing Abilities of Intellectually Disabled Athletes

ShopComm proudly takes a stand by supporting the 34th anniversary of Special Olympics Indonesia

ShopComm Announces Partnerships with Pepito and FamilyMart, Expanding Retail Network Across Indonesia!

ShopComm is now officially partnering with Pepito and FamilyMart