Discover how ShopComm brewed a successful in-store activation campaign for Excelso, achieving up to 113% sales target overachievement across Indonesia.

In an era dominated by screens and digital interfaces, the phenomenon of digital fatigue has become increasingly prevalent. Understanding the role of in-store shopper marketing to complement digital marketing efforts is crucial.

Rinso, one of Indonesia's most beloved laundry brands, faced a challenging competitive landscape with rivals intensifying marketing activities for their washing machine detergents. Rinso’s goal for us was clear: to dominate the 'matic' (automatic washing machine) detergent segment.

Flimty, the company behind Flimnoodle, wanted to promote its health advantages, aiming to position it as a better alternative to standard instant noodles. The main challenge for Flimty was changing people's usual choices.

In an age where diversity and inclusivity stand at the forefront of social values, ShopComm proudly shows unwavering support for the 34th anniversary of Special Olympics Indonesia.

ShopComm has just announced exciting partnerships with Pepito and FamilyMart, marking s a significant expansion of ShopComm's retail network across the country, as well as providing more opportunities for brands to connect with shoppers and a better shopper experience inside the store for the retailers.

At ShopComm, we are constantly striving for innovation. To meet clients' increasing demand for large-scale in-store advertising, brand activation and other retail solutions, our IT division has recently launched a monitoring application system to meet that demand.

Indonesia's retail market is still going strong and modern trade is still the most preferred purchase channel among the majority of Indonesian consumers, according to recent research.

Sustainability is not just a buzzword at ShopComm. It is a concerted, continuous, company-wide effort to minimize our negative environmental impacts and pave the way for a more sustainable future.

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.