Our aim here is to share all the latest updates and industry insights into shopper and retail marketing, as well as what's new in delivering the best communication between shoppers, retailers and brands.
Glowing Success: How Unilever Indonesia and ORESA Revolutionized Product Launches with Glow & Lovely Body Wash
Discover how Unilever Indonesia and ORESA's innovative collaboration on Glow & Lovely Body Wash achieves 95% feedback success, enhancing visibility and consumer engagement across multiple platforms.
Sniff, Trust, Buy: K Natural White’s 'Jeju Lemon' In-Store Campaign Squeezes the Competition
Discover how PT Sayap Mas Utama’s (Wings Group’s) K Natural White leveraged ShopComm’s expertise to transform its position in the body wash market through an in-store campaign that combined physical sensory interactions and online user-generated content.
Brewing Success: Excelso’s Brand Activation with ShopComm
Discover how ShopComm brewed a successful in-store activation campaign for Excelso, achieving up to 113% sales target overachievement across Indonesia.
Shining Bright: How ShopComm Helped Rinso Establish Dominance in the Competitive Laundry Detergent Aisle
Rinso, one of Indonesia's most beloved laundry brands, faced a challenging competitive landscape with rivals intensifying marketing activities for their washing machine detergents. Rinso’s goal for us was clear: to dominate the 'matic' (automatic washing machine) detergent segment.
A Healthy Journey: How Flimty increased brand awareness, trials and sales of their new healthy Flimnoodle product with ShopComm
Flimty, the company behind Flimnoodle, wanted to promote its health advantages, aiming to position it as a better alternative to standard instant noodles. The main challenge for Flimty was changing people's usual choices.
How ShopComm Uses Technology to Better Serve Our Clients
At ShopComm, we are constantly striving for innovation. To meet clients' increasing demand for large-scale in-store advertising, brand activation and other retail solutions, our IT division has recently launched a monitoring application system to meet that demand.
Sustainability is not just a buzzword at ShopComm. It is a concerted, continuous, company-wide effort to minimize our negative environmental impacts and pave the way for a more sustainable future.
Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.
Grab Shopper’s Attention Better with Sensorial Media
By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.
How to Make Your Marketing More Sustainable: Eco-Friendly In-Store Media
With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.