ShoppingBlitz

Our aim here is to share all the latest updates and industry insights into shopper and retail marketing, as well as what's new in delivering the best communication between shoppers, retailers and brands.

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3 Things You Should Do with Your Advertising Strategy

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.

Grab Shopper’s Attention Better with Sensorial Media

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

How to Make Your Marketing More Sustainable: Eco-Friendly In-Store Media

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

How ShopComm Uses Technology to Better Serve Our Clients

At ShopComm, we are constantly striving for innovation. To meet clients' increasing demand for large-scale in-store advertising, brand activation and other retail solutions, our IT division has recently launched a monitoring application system to meet that demand.

VISA Case Study

Visa deploys retail marketing campaign to encourage users to use Visa contactless cards for payment, and cultivate the habit of tapping their Visa contactless cards instead of giving cash.

Customized End Gondola with TV: An Eye-Catching Solution for Ultra Milk’s Promotional Campaign

One of our clients, Ultra Milk, was planning to create an in-store promotional campaign to highlight their product range. Our team developed a custom End Gondola equipped with a TV that plays their commercials.

Do People Still Go to The Stores?

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

Dove Case Study

ShopComm helps Dove Hair Fall Treatment Serum Shampoo to relaunch in Indonesia with new packaging, formulation and claims.

Engaging Shoppers in Retail Stores During COVID: A Case Study of Kapal Api

The company behind Indonesia's legendary coffee, Kapal Api, PT Santos Jaya Abadi, aimed to maximize brand activation in-store in order to increase shopper engagement by capitalizing on the Independence Day celebrations by launching the Secangkir Kemerdekaan 2022 campaign in August.

How We Helped Cetaphil Light Up Their Brand with our End Gondola

ShopComm (previously Red Basket Indonesia) worked with Cetaphil to design, construct, and install a fully customized top gondola with LED in the largest Grand Lucky Supermarket in Pantai Indah Kapuk, North Jakarta.‍

Kapal Api Ramadan Case Study

We were tasked with the goal of increasing awareness and advocacy for the Kapal Api Brand during the Ramadan season in 2021. We exceeded the sales target and achieved a 162% sales rate.

Sustainability at ShopComm

Sustainability is not just a buzzword at ShopComm. It is a concerted, continuous, company-wide effort to minimize our negative environmental impacts and pave the way for a more sustainable future.

Why Shopper Marketing Combined with Influencer Marketing is a Game-Changing Strategy

Take your brand to the next level by combining in-store advertising and influencer marketing. Read how we integrated in-store media and digital campaign that appeals to Gen Z consumers.

How We Helped Cetaphil Light Up Their Brand with our End Gondola

ShopComm (previously Red Basket Indonesia) worked with Cetaphil to design, construct, and install a fully customized top gondola with LED in the largest Grand Lucky Supermarket in Pantai Indah Kapuk, North Jakarta.‍

Customized End Gondola with TV: An Eye-Catching Solution for Ultra Milk’s Promotional Campaign

One of our clients, Ultra Milk, was planning to create an in-store promotional campaign to highlight their product range. Our team developed a custom End Gondola equipped with a TV that plays their commercials.

Why Shopper Marketing Combined with Influencer Marketing is a Game-Changing Strategy

Take your brand to the next level by combining in-store advertising and influencer marketing. Read how we integrated in-store media and digital campaign that appeals to Gen Z consumers.

Engaging Shoppers in Retail Stores During COVID: A Case Study of Kapal Api

The company behind Indonesia's legendary coffee, Kapal Api, PT Santos Jaya Abadi, aimed to maximize brand activation in-store in order to increase shopper engagement by capitalizing on the Independence Day celebrations by launching the Secangkir Kemerdekaan 2022 campaign in August.

VISA Case Study

Visa deploys retail marketing campaign to encourage users to use Visa contactless cards for payment, and cultivate the habit of tapping their Visa contactless cards instead of giving cash.

Dove Case Study

ShopComm helps Dove Hair Fall Treatment Serum Shampoo to relaunch in Indonesia with new packaging, formulation and claims.

Kapal Api Ramadan Case Study

We were tasked with the goal of increasing awareness and advocacy for the Kapal Api Brand during the Ramadan season in 2021. We exceeded the sales target and achieved a 162% sales rate.

How ShopComm Uses Technology to Better Serve Our Clients

At ShopComm, we are constantly striving for innovation. To meet clients' increasing demand for large-scale in-store advertising, brand activation and other retail solutions, our IT division has recently launched a monitoring application system to meet that demand.

Sustainability at ShopComm

Sustainability is not just a buzzword at ShopComm. It is a concerted, continuous, company-wide effort to minimize our negative environmental impacts and pave the way for a more sustainable future.

Do People Still Go to The Stores?

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

Grab Shopper’s Attention Better with Sensorial Media

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

How to Make Your Marketing More Sustainable: Eco-Friendly In-Store Media

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

3 Things You Should Do with Your Advertising Strategy

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.

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