Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

At ShopComm, we are constantly striving for innovation. To meet clients' increasing demand for large-scale in-store advertising, brand activation and other retail solutions, our IT division has recently launched a monitoring application system to meet that demand.

Sustainability is not just a buzzword at ShopComm. It is a concerted, continuous, company-wide effort to minimize our negative environmental impacts and pave the way for a more sustainable future.

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

Indonesia's retail market is still going strong and modern trade is still the most preferred purchase channel among the majority of Indonesian consumers, according to recent research.