Industry Insights

How ShopComm Uses Technology to Better Serve Our Clients

At ShopComm, we are constantly striving for innovation. To meet clients' increasing demand for large-scale in-store advertising, brand activation and other retail solutions, our IT division has recently launched a monitoring application system to meet that demand.

Indonesia’s State of Retail in 2022

Indonesia's retail market is still going strong and modern trade is still the most preferred purchase channel among the majority of Indonesian consumers, according to recent research.

Sustainability at ShopComm

Sustainability is not just a buzzword at ShopComm. It is a concerted, continuous, company-wide effort to minimize our negative environmental impacts and pave the way for a more sustainable future.

Do People Still Go to The Stores?

Although the penetration of online shopping has been accelerated due to the pandemic, shoppers still prefer to make their purchases inside an actual store as research finds.

Grab Shopper’s Attention Better with Sensorial Media

By engaging human sensories, brands can stimulate a stronger shopping “experience”. It has been proven to trigger more curiosity and provide stronger, longer-lasting memories.

How to Make Your Marketing More Sustainable: Eco-Friendly In-Store Media

With growing concern over sustainability from communities and shoppers, brands all over the world have been taking actions to promote toward sustainable and responsible growth.

3 Things You Should Do with Your Advertising Strategy

Kantar recommends that brands should keep on advertising, drive effectiveness by targeting those with a known propensity to purchase.