Indonesia’s State of Retail in 2022

Category
Insights
Written by
Fanny Rahmasari

Indonesia's retail market is still going strong and modern trade is still the most preferred purchase channel among the majority of Indonesian consumers, according to recent research.

Here are some statistics and insights about the most recent state of retail and consumer behavior. We can optimistically say that modern trade is still the most preferred purchase channel among the majority of Indonesian consumers during this post-pandemic era.

Retail & FMCG in Indonesia 2022
Retail & FMCG in Indonesia 2022

Advertising Spend in Indonesia

  • Nielsen Indonesia noted that advertising spending in the first semester of 2022 had reached IDR 135 trillion. This value increased 7% from IDR 127 trillion in the first semester of 2021.
  • The top four categories for advertising spending were digital companies, hair care,  facial care and food seasonings.

In summary, here are the key takeaways:

  • Despite the global economic challenges, there is optimism among marketers and advertisers that the retail environment will continue to improve over the next year.
  • Positive predictions for sales and increased ad spending for a number of categories, brands can be confident that this is a conducive time to advertise.
  • Modern retail is more than just a place to shop. It’s a space for people to gather, connect and create.  With more than 75% of retail visitors looking at in-store advertising media, we know that the importance of your in-store advertising media cannot be undermined.

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