ShopComm’s Advance Booking Commitment (ABC) helps brands secure premium in-store media early, before peak seasons fill up. ABC gives brands a stronger, more consistent presence in 2026.
Retail competition continues to intensify, and shopper behavior is shifting faster than ever. With modern trade becoming more crowded and seasonal peaks filling up earlier each year, brands can no longer rely on last-minute execution. To help companies secure stronger visibility and drive better campaign outcomes, ShopComm introduces ABC (Advance Booking Commitment), a strategic early planning program for brands ready to elevate their 2026 in-store presence.
ABC enables brands to plan ahead, secure priority access to premium in-store media formats, and build a cohesive 12 months marketing roadmap that enhances their visibility, consistency, and shopper impact.
What Is ABC (Advance Booking Commitment)?
ABC is ShopComm’s early-booking framework that allows brands to commit to their 2026 in-store media plans within a structured, strategic window. Instead of fragmented, campaign-by-campaign buying, ABC gives brands the opportunity to map out the full year—ensuring every key moment and shopper peak is supported with the right in-store exposure.
ABC offers three core advantages:
- Priority Access to High-Demand Seasons
Festive periods such as Ramadan, Lebaran, Back to School, and year-end typically fill up first. Through ABC, brands secure these periods ahead of time.
- Greater Media Availability Confidence
Premium in-store solutions (end gondola, floor displays, chillers with screens, shelf ads with audio) have limited slots. ABC ensures your brand gets first consideration.
- Stronger Full Year Planning
ABC helps brand teams plan holistically, aligning 12 months of in-store visibility with brand moments, retailer calendars, and shopper behaviour cycles.
Why Advance Booking Matters for 2026
As demand for in-store visibility rises, late planning often leads to limited inventory availability, fewer impactful placement options, misalignment with key brand seasons, and a fragmented presence that weakens brand recall.
ABC turns this challenge around by helping brands build a cohesive yearlong presence, tap into shopper peaks with confidence, align internal teams through a clear retail media calendar, and maximize consistency and visibility throughout the year.
With ABC, brands move from reactive decisions to a forward-looking shopper marketing strategy.
Inside the ABC Program
ABC provides clarity while staying flexible for different brand needs through a dedicated planning window for strategic collaboration, a minimum annual commitment that supports comprehensive presence, limited participant slots to maintain focus and service quality, and year-long campaign mapping across formats, seasons, and retail channels. Together, these elements ensure every brand receives a full, tailored roadmap aligned with key shopper touchpoints.
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How ABC Helps Brands Win in 2026
ABC enhances your shopper marketing performance through:
- Stronger Seasonal Dominance
Your brand appears during high intent periods when shoppers are most ready to decide.
- Priority Access to Impactful Media
Premium placements become available to you first, strengthening your stand-out visibility.
- Clear, Predictable Planning
A structured in-store calendar allows your marketing, trade, and sales teams to execute with greater efficiency and alignment.
Important: ABC Benefits Are Only Available In Limited Times
ABC is a time bound program.
All ABC terms, advantages, and priority benefits apply only until early of 2026.
After the ABC term ends, priority access is no longer guaranteed, the exclusive planning advantages no longer apply, and brands revert to the standard availability and scheduling processes.
This makes early commitment even more crucial for brands aiming to secure a powerful start in 2026.
Secure Your 2026 Advantage Today
ShopComm’s ABC (Advance Booking Commitment) offers brands a strategic head start by enabling better planning, stronger visibility, and greater impact throughout 2026. With benefits valid only until early of 2026, now is the moment to move early and lock in your advantage.
For brands aiming to lead in-store next year, ABC is the smart first step forward.
Contact us:
+62 811-1818-098
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