Discover how ShopComm brewed a successful in-store activation campaign for Excelso, achieving up to 113% sales target overachievement across Indonesia.

Rinso, one of Indonesia's most beloved laundry brands, faced a challenging competitive landscape with rivals intensifying marketing activities for their washing machine detergents. Rinso’s goal for us was clear: to dominate the 'matic' (automatic washing machine) detergent segment.

Flimty, the company behind Flimnoodle, wanted to promote its health advantages, aiming to position it as a better alternative to standard instant noodles. The main challenge for Flimty was changing people's usual choices.