Recognized among Asia Pacific's top retail media campaigns, ShopComm takes home Silver at the Advertising Awards Asia Pacific 2026.
After being named a finalist earlier this year, ShopComm has officially won the Silver Award in the Best Retail Media Advertising Campaign category at the Advertising Awards Asia Pacific 2026, organized by MARKETECH APAC. The recognition was awarded for The Ultra Mimi Campaign, a collaboration that showcased the power of retail media in engaging shoppers and influencing purchase decisions at the point of sale.
The Advertising Awards Asia Pacific celebrates outstanding achievements in advertising, marketing, media, and technology across the region. This year's Best Retail Media Advertising Campaign category featured some of Asia-Pacific's most innovative campaigns, making ShopComm's Silver win a significant milestone for both the company and Indonesia's growing retail media industry.
The Ultra Mimi Campaign demonstrated how strategic in-store retail media can create meaningful connections between brands and shoppers at the most critical stage of the customer journey. By leveraging ShopComm's retail media ecosystem and shopper-first approach, the campaign successfully enhanced product visibility, captured shopper attention, and delivered measurable impact for the brand.
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Commenting on the achievement, Nancy Purba, Sales Director of ShopComm, said:
"Winning Silver at the Advertising Awards Asia Pacific 2026 is an incredible milestone for ShopComm and a testament to what collaborative retail media innovation can achieve. Together with Ultra Mimi, we created a campaign that connected with shoppers at the point of purchase while delivering measurable business impact. This recognition motivates us to continue raising the standard of retail media excellence in Indonesia and across the region."
This regional recognition reinforces ShopComm's commitment to helping brands maximize their in-store presence through innovative retail media solutions backed by shopper insights, strategic execution, and measurable results. As retail media continues to emerge as one of the fastest-growing advertising channels globally, ShopComm remains dedicated to delivering campaigns that create value for brands, retailers, and shoppers alike.
Winning the Silver Award for Best Retail Media Advertising Campaign marks another important milestone in ShopComm's journey to shape the future of retail media in Indonesia. The achievement further strengthens the company's position as a trusted retail media partner, delivering impactful, shopper-centric solutions that help brands succeed in an increasingly competitive marketplace.
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