ShopComm Named Finalist at Advertising Awards Asia Pacific 2026 for Retail Media Campaign

ShopComm has been selected as a finalist in the Best Retail Media Advertising Campaign category at the Advertising Awards Asia Pacific 2026 for its 2025 campaign with Ultrajaya.

This recognition marks a significant milestone for ShopComm as a leading retail media company in Indonesia. It reflects ShopComm’s ability to create effective in-store advertising campaigns that help brands reach shoppers at the point of purchase, where awareness, consideration, and purchase decisions come together.

“Being named a finalist for this campaign is a proud moment for our team and for our partnership with Ultrajaya,” said Nancy Purba, Sales Director at ShopComm. “It reflects the strength of collaboration between ShopComm and Ultrajaya in bringing the brand closer to shoppers at the moments that matter most.”  

Driving Brand Visibility Through Retail Media in Indonesia

In-store retail environments remain one of the most powerful places for brands to influence shopper decisions. While digital advertising can build awareness before a store visit, in-store advertising enables brands to remain visible when shoppers are actively browsing products, comparing options, and preparing to make a purchase.

ShopComm develops retail media solutions that help brands stand out during these critical moments. Through media formats such as shelf advertising, aisle media, digital displays, hanging media, and other high-visibility retail touchpoints, ShopComm helps brands strengthen their presence inside stores.

The 2025 campaign with Ultrajaya demonstrated how a well-executed retail media campaign can increase brand visibility in a competitive retail setting. By placing the campaign at relevant shopper touchpoints, ShopComm helped bring the brand closer to consumers at the moment of decision-making.

“Working closely with Ultrajaya allowed us to bring our shopper marketing expertise to life in a very concrete way,” said Nancy Purba, Sales Director at ShopComm. “This recognition affirms that the strategy we built together with Ultrajaya is resonating in the market and delivering real impact for the brand.”

ShopComm’s Shopper Marketing Approach

ShopComm’s approach to shopper marketing is rooted in understanding how people behave inside retail spaces. The company sees stores not only as places where transactions happen, but also as high-impact media channels where brands can communicate directly with consumers.

Each ShopComm campaign is developed around the shopper journey. This includes identifying strategic locations within the store, selecting suitable retail media formats, and creating visibility that supports both brand objectives and shopper relevance.

Strengthening ShopComm’s Position in Retail Media

Being selected as a finalist at the Advertising Awards Asia Pacific 2026 reinforces ShopComm’s position as a trusted partner for retail media in Indonesia. The recognition highlights the company’s continued focus on delivering creative, strategic, and shopper-first retail media campaigns for brands.

The Best Retail Media Advertising Campaign category recognises campaigns that use retail environments effectively to drive advertising impact. For ShopComm, this finalist selection reflects the growing importance of shopper marketing and in-store advertising in modern brand strategies.

As retail media continues to grow in Indonesia, ShopComm remains committed to helping brands turn every store visit into an opportunity for stronger visibility, meaningful engagement, and measurable business impact.

Build Your Next Retail Media Campaign with ShopComm

Looking to increase your brand’s visibility at the point of purchase? Partner with ShopComm to build a retail media campaign that connects with shoppers, strengthens brand presence, and delivers impact where purchase decisions happen.

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