Learn how authentic consumer voices work alongside your marketing strategy and why brands that understand this are building more credible connections with shoppers.
Your product is good. The quality is there. But in today’s market, quality alone is no longer enough to earn consumer confidence.
In today's market, product reviews are no longer just a supporting element of your marketing strategy. They have become a core part of how modern consumers evaluate products before engaging with a brand.
Reviews Shape How Consumers Decide
According to Nielsen Consumer Media View Q1 2026, 64% of modern trade shoppers in Indonesia consider product reviews before making a purchase. Among Gen Z, that number climbs even higher, 75%. Today's consumers are more selective than ever, and they don't move without proof.
The data goes further. Research by PowerReviews (From Discovery to Purchase, 2022) found that 84% of in-store shoppers check ratings and reviews online before deciding to engage. That means reviews don’t just influence online behaviour. They shape how a shopper perceives a product before ever reaching the shelf.
Trust Cannot Be Claimed. It Has to Be Proven.
Advertising builds awareness. Brand content creates familiarity. But what builds conviction at the moment of consideration is a review from someone who has used the product.
User-generated reviews are among the most powerful trust signals at the point of consideration. This is where brands need to show up. Not with claims, but with authentic proof from real people.
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Building Authentic Review Ecosystems with ORESA
ORESA is a platform designed to help brands. Real trust where it matters most: in the hands and voices of actual consumers. Through ORESA, brands connect with real users who try products firsthand, share honest experiences, and create a stream of credible, organic reviews that influence shoppers across the path to purchase.
And the real advantage for shopper marketers: Those ratings and reviews can be activated in-store through high‑visibility retail media assets—shelf ads, PFLOW displays, pillar branding, wobblers, digital screens, and other value‑added programs. This turns consumer voices into physical proof points right at the moment of decision.
Through this approach, brands can develop:
- Authentic reviews that build consumer trust organically
- A consistent review presence across both online and in-store touchpoints
- Long-lasting social proof, one that continues to work long after a campaign ends
When authentic reviews are amplified across the full shopper journey, social proof becomes unavoidable. Visibility increases, brand trust accelerates, and the brand wins both online and on the shelf—where 90%+ of decisions are made.
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