Ricky Subrata is a seasoned executive with nearly 30 years of leadership in advertising and retail. From 1993 to 2021, he served as CEO and Chairman of BBDO/Proximity Indonesia, part of the global Omnicom Group, where he led award-winning campaigns for top brands across Asia. As the Founder and Chairman of ShopComm, he continues to drive innovative marketing strategies, bridging retailers and brands through impactful campaigns and shopper engagement solutions.

​Irwan Ardiansyah is a seasoned professional with over 25 years of experience in advertising, retail marketing, and financial services. As President Director of ShopComm Group Indonesia, he leverages his extensive expertise, gained from both client and agency perspectives, to develop effective omnichannel marketing strategies that drive engagement and growth for brands and retailers.

Theola has over 20 years of experience in finance, accounting, and commercial strategy. As Commercial Director at ShopComm Group Indonesia, she oversees the company’s financial and commercial operations, ensuring strategic and sustainable growth. Previously, she held leadership roles as GM Finance & Administration and Financial Controller in various agencies, leveraging her expertise to drive financial efficiency and business performance.

Maria is a seasoned business development leader with nearly 20 years of experience in marketing and advertising for FMCG brands. As Partnership Director at ShopComm, she leverages her retail media expertise to help retailers and brands refine marketing strategies, optimize shopper engagement, and drive business growth.

Luki has over 25 years of experience in advertising (offline and online), client services, and marketing. She currently leads Brand Experience at Shoptivate, part of ShopComm Group, where she drives innovative shopper engagement strategies. Previously, she held key roles as Marketing Manager and Senior Client Service Manager at leading digital and retail agencies, bringing a wealth of expertise in brand activation and consumer experience.

Ine has over 20 years of experience in operations, brand marketing, and business development. As Operations Director at ShopComm, she ensures service excellence in delivering ShopComm solutions across Indonesia. Previously, she held senior roles at MNC and FremantleMedia, where she honed her expertise in corporate sales and production, driving operational efficiency and business growth.

With over 25 years of experience in media and creative agencies, Nancy leads ShopComm’s top sales teams as Sales Director. Formerly Head of Corporate Sales at First Media, she brings deep expertise in integrated marketing, crafting strategic solutions for a diverse portfolio of FMCG and non-FMCG clients, driving growth and business impact.

As a seasoned professional with over 25 years in the media and advertising industry, including TV media, production houses, public relations, print media, and advertising, Fanny Rahmasari is adept at unifying people, culture, brand, and communication, leading the People division at ShopComm.

As an expert in business development and corporate planning with over two decades of experience, Leonard Sebastian directs our Development Division. His strategic efforts are dedicated to seizing opportunities, making ShopComm the best in its field, and advancing through the latest technology.

With over 25 years of experience leading brand strategy, audience engagement, and digital transformation across agency and corporate roles, Siskania is a seasoned professional in marketing and communications. She currently leads ORESA, a digital community platform that bridges brands and consumers through authentic reviews, user-generated content (UGC), and data-driven insights.

With over 15 years of experience in corporate law, Inka Petrina excels in business contracts, compliance, dispute resolution, and legal risk management. Her strategic legal approach and expertise in negotiation and regulatory advisory have helped ShopComm navigate complex regulations and support its growth.