Why Point-of-Sale Ads Are the Most Trusted Media Channel in Indonesia

🛍️ Why Point-of-Sale Ads Are the Most Trusted Media Channel in Indonesia

And what this means for your next brand campaign.

In Indonesia’s fast-moving retail landscape, digital platforms dominate the headlines. But for marketers focused on real results, another channel is quietly leading in impact: Point-of-Sale (POS) advertising.

While brands continue investing heavily in online media, POS ads are now the most trusted format among Indonesian shoppers, according to Kantar Media Reactions 2024.

This shift isn’t just happening globally — it’s grounded in how Indonesians actually shop.

🛒 The In-Store Moment Is Still the Deciding Moment

With over 76 million Indonesians shopping in modern trade monthly (Source: Nielsen CMV Q3 2024), most purchasing decisions are still made in-store — often impulsively. In fact, 92% of shoppers say they’re open to changing their purchase based on what they see at the store.

That means the moment just before purchase is still incredibly powerful.

POS or in-store media — whether a shelf talker, screen ad, or review badge — shows up right there, when people are deciding what to buy. And shoppers trust it more than any online banner or pre-roll ad.

🤝 Trust Is Local — and POS Media Feels Close

Why do Indonesian shoppers respond so well to POS ads?

• They're seen in a trusted retail environment, not a cluttered screen
• They're linked directly to real products, prices, and promotions
• They come at a moment of practical decision-making, not passive scrolling

In a culture where word-of-mouth and social proof matter, POS feels like a recommendation — not just a message.

📊 What the Data Says (Indonesia-Specific)

POS media in Indonesia delivers real results:

• 93% awareness among in-store shoppers
• 74% say it influences their product interest
• 57% say it increases their likelihood to purchase
  (Source: Nielsen CMV Q3 2024)

This isn't theoretical — it’s grounded in thousands of store visits and shopper responses.

🔍 How ShopComm Activates This for Indonesian Brands

At ShopComm, we connect brands with Indonesia’s diverse retail environments — from hypermarkets in Jakarta to minimarkets in Medan and Denpasar.

Our POS formats include:

• Shelf media and check-out screens
• Shopper radio across 600+ stores
• UGC-powered ORESA reviews displayed on-shelf
• Localized campaigns for FMCG and non-FMCG alike

With field operations across the archipelago, we ensure your brand shows up with relevance and consistency — nationwide.

✅ Planning for 2026? Start Where Shoppers Still Decide.

If your media plan is still digital-first, it might be time to rebalance.

In-store is not just alive — it’s outperforming.
And in Indonesia, where habits are physical and trust is personal, in-store retail media continues to win.