Indonesia’s retail shelf is where buying decisions are really made. This playbook breaks down how in-store retail media influences shopper behavior at the most critical moment—inside the aisle. Packed with  latest data, real shopper insights, and practical frameworks, The Indonesian In-Store Retail Media Playbook shows how brands can turn visibility into conversion across modern trade formats. Download it to understand where attention truly lives, which formats drive action, and how to win when it matters most. What you will learn about: